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August 15, 2014

Writing the Perfect Facebook Post

Written by Brooke Tajer

Did you know that that a Facebook post with more than 80 words garners twice as much engagement as shorter posts? Or that that a post with an image gets 37 percent more engagement than a post with only words? There is a little bit of a science to the perfect Facebook post and to crafting a message that is more likely to be shared and seen by more of your fans or followers.

Check out this infographic from TrackMaven and craft the perfect message the next time you post to Facebook for your small business.

The Nuts and Bolts of a Perfect Facebook Post - Posts with 80+ words garner 2x as much engagement | Posts with images see 37% more engagement | Publish posts after work hours (between 5pm and 1am EST) | Weekend posts see more engagement | Consider boosting a post for greater reach and engagement | Try posting when there's less competition in the News feed; Thursday is the most popular day to post, and lunch time (12 - 1pm EST) is the most popular time | Posts with hastags see 60% more interactions | Posts with exclamation points see 2.7X interactions | Posts that ask questions garner 23% more engagement | There is no such thing as a perfect Facebook post - use these strategies to assemble your posts in a variety of different ways!

 

Photo credit: http://trackmaven.com/blog/2014/08/nuts-bolts-perfect-facebook-post/

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