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November 29, 2013

Happy Small Business Saturday Eve!

Written by Brooke Tajer

Tomorrow is the big day! You've done all your marketing and stocked all your shelves for Small Business Saturday 2013. Here are a few things to keep in mind tomorrow to make sure you are taking advantage of the only day of the year dedicated to shopping small.

1.) Over prepare: Your efforts leading up to Small Business Saturday should give you a good idea of how big your turnout will be this weekend. Don't forget to stock up on your most popular items because the last thing you need is a line out the door with no product to sell.

2.) Engage: Even if you are swamped, don't forget to take a few minutes to engage with your fans on social media. Posting and tweeting throughout the day is a great way to keep your business top-of-mind with customers.

3.) Say thanks: A "thank you" can be a powerful tool and one that you shouldn't ignore just because Thanksgiving is over. Show your appreciation to your customers for choosing your business and give them a reason to visit you more often throughout the holiday season.

Good luck tomorrow and happy sales!

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