Small Business Reads: Competitive Selling
Let's face it. Buyers have evolved and businesses need to work harder than ever to convince customers that their product or service is the best of the bunch. Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time, by Landy Chase, reveals the secret sauce to successful competitive selling and provides essential techniques to succeed in competitive selling environments.
It's a jungle out there. This book will arm business owners with the skills to adapt to their surroundings and take control of every opportunity an environment presents.